Jannati, Arih and Mahirun, Mahirun and Ayu Sunarjo, Wenty (2024) Bukti Korespondensi - Peran Etika Bisnis dalam Peningkatan E-WOM, E-Trust dan E-Satisfaction untuk Meningkatkan Repurchase Intention. Technical Report. Entrepreneur Jurnal Bisnis Manajemen dan Kewirausahaan UNMA, Majalengka.
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Text (Korespondensi - Peran Etika Bisnis dalam Peningkatan E-WOM, E-Trust dan E-Satisfaction untuk Meningkatkan Repurchase Intention)
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Abstract
This study aims to test and analyze the factors that influence repurchase intention involving the variables of electronic word of mouth (e-WOM), e-trust, and e-satisfaction. The object of this research is students in Indonesia who have made transactions in the shopee marketplace. Multiple linear regression is the analytical technique used to test the effect of independent variables on the dependent variable. After 203 samples were tested, it was found that e-satisfaction had a positive and significant impact. Meanwhile, e-WOM and e-trust has a positive and insignificant influence. Keywords : repurchase intention, e-wom, e-satisfaction, e-trust, shopee
| Item Type: | Monograph (Technical Report) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 25 Mar 2024 02:55 |
| Last Modified: | 25 Mar 2024 02:55 |
| URI: | http://repository.unikal.ac.id/id/eprint/1194 |
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