Students’ Mathematical Literacy in The Context of Promotion Programs of Electronic Money

Nasution, Nur Baiti and Jana, Padrul and Azizah, Dewi and Aulia, Hanindya Restu and Fitri, Amalia (2023) Students’ Mathematical Literacy in The Context of Promotion Programs of Electronic Money. In: AIP Conference.

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Abstract

In the last few years, the number of people using e money has increased significantly. Moreover, by looking at the type of merchants using e money as payment method, it can be seen that most of the users are at young age such as high school and college students. To attract user to use e money as payment method, the company usually give promos or offer such as discount or cashback. The promos are usually presented in the infographics with attractive design. The aim of this article is to describe the college students literacy about promotion offered by e money providers presented in electronic flyer. There were 85 respondents participated in the study. The data was collected using test via Google form. The test consisted of 2 parts. The first part was meant to measured about students’s literacy in reading information written in the ad promotion. The second part was meant to measure mathematical literacy written in the promotion and how they use them to solve a problem. The total score of each respondent is then categorized into 3 groups. The results shows that there were 49 students who categorized low, 16 students categorized fair, and 20 students categorized high. Particularly, there were 3 kinds of mistake that were shown in the study. They are 1) students do not quite understand the meaning of maximum cashback, 2) students usually do not think further about which offer is better, 3) students can’t recognize that a certain promo can be tricky and actually only gives small advantage eventhough it comes with big percentage of discount or cashback.

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