Satrio, Danang and milzam, muhammad and rima putri, amelsa pramesti and Nadhief Ardianto, Muhammad (2020) The Role of Influencer Endorsement Support in Sales Success During The COVID-19 Pandemic. In: SCA 10 Conference Proceedings, 8 October 2020, Purwokerto.
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Text (The Role of Influencer Endorsement Support in Sales Success During The COVID-19 Pandemic)
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Abstract
The COVID-19 pandemic has completely paralyzed all sectors owned by the state, and the business economy sector is the sector that has the worst affected. This phenomenon makes most of entrepreneur rack their brains to continue doing business without any contact with their customers directly or without visiting their own stores. To stay profitable and get people's attention so that their products can be sold by consumers, they use the services of Influencers in marketing their products. Previous researchers stated that influencers have an influence on customers in the buying process and can change or influence customer motivation in the buying process. Thus, it is important that influencers can help develop the potential of the product so that can cover production costs and can even make a significant profit for entrepreneur. Keywords: Influencer, Endorsement, Covid-19
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 17 May 2021 00:46 |
| Last Modified: | 17 May 2021 00:46 |
| URI: | http://repository.unikal.ac.id/id/eprint/128 |
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